Details of Standard
Apprenticeship Level
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Quick information
An Apprenticeship standard designed by employers for employers
Sector
All sectors
Who is it for
New and/or existing staff responsible for coordinating and delivering specific marketing activities such as marketing content creation, background market and customer research, monitoring campaign analytic and collecting data, using relevant marketing software/systems, maintaining marketing administration activities such as managing the supply of marketing literature, tracking marketing expenditure, supporting the procurement of, and overseeing the delivery of work by external and internal marketing suppliers.
Start date
Flexible to suit employers
Level
Level 3
Duration
Minimum 18 months and up to 3 months to complete the End Point Assessment
How does it work?
Delivery model is remote learning and lessons take place weekly. In addition to this your Assessor will spend time with you working on a one to one basis to build and complete your portfolio of evidence along with a synoptic project.
An electronic portfolio systems is used to collate all evidence
Content
This qualification is aimed primarily at individuals that support customer focussed marketing activities that drive the demand for a product or service through awareness raising and/or perception building to generate results to the bottom line.
The emerging green economy is creating increasing opportunities for new and complex services and products. This may require marketing activities to be focussed on raising awareness of the benefits of carrying out transactions or purchases or products within an environmentally sustainable model.
End Point Assessment
Assessment method 1 – Written project report with presentation and questioning
Assessment method 2 – Interview underpinned by portfolio of evidence
Qualification
Multi-Channel Marketer
Additional qualifications
Marketing principles
Principles of coding
Google IQ
Data analysis
Review
After 3 years or when significant change is required
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